Customer

Experience Management

Understanding your customers and their extended value chain will give insights into own business. This will open avenues for new business growth opportunities. 

  • CUSTOMER JOURNEY MAPS - We work with you to create easy-to-understand customer journey maps which can be shared with all departments to help them optimising the customer touchpoints.  
  • CUSTOMER SURVEY - We do extensive customer survey using Social Media, Paid Ads, Own Customer database using snail mails and emails and website based pop-ups to understand customer concerns and map those in the Customer Dashboard.  
  • PERSONA CREATION - Based on Customer Survey and Customer Analytics, we design user personas. These personas denote the actual customers who buy products or services and it is a slice of their life. As a brand you can aspire to influence as many touchpoints as possible. 
  • CUSTOMER ANALYTICS - We conduct a deep detailed customer analytics using website data, Social Media and Customer Service Interactions to identify customer life cycle and value proposition of your brand.
  • PERSONALISED COMMUNICATIONS - BAsed on the user personas that we will create, we will also create communication snippets based on your brand guidelines which can be used for various communication touchpoints.   

Organizations need to focus on CEM because the customer experience is so important. It is a differentiator in today’s marketplace and has a profound impact on business success. 

READY TO UNDERSTAND CUSTOMERS?